I have published a new eBook (46 pages) on marketing law for financial services providers which can be used as an overview for marketing professionals as well as compliance officers.
The guide explains:
- the different rules for financial services and credit products;
- the importance of disclaimers and disclosures;
- the different rules that apply to different marketing channels;
- the importance of factual accuracy and when marketing can be misleading or deceptive.
The eBook also contains case notes illustrating how the courts review ads (and assess penalties).
You can look at the catalogue of my courses and other eBooks here.